Media Franchising : Creative License and Collaboration in the Culture Industries
Book Details
Format
Paperback / softback
Book Series
Postmillennial Pop
ISBN-10
081474348X
ISBN-13
9780814743485
Publisher
New York University Press
Imprint
New York University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 22nd, 2013
Print length
277 Pages
Weight
472 grams
Dimensions
15.70 x 22.80 x 1.80 cms
Product Classification:
FranchisesMedia, information & communication industries
KSh 5,400.00
Currently unavailable
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
Get Media Franchising by Derek Johnson at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by New York University Press and it has 277 pages.
Customers Who Bought This Also Bought
The Franchise Unicorn
KSh 3,600.00
Harry Potter Knitting Ie
KSh 4,600.00
Network Governance
KSh 16,200.00
The Economics of Franchising
KSh 7,700.00
The Economics of Franchising
KSh 7,800.00
Those Damn Yankees
KSh 4,050.00
The Role of Franchising on Industry Evolution
KSh 19,800.00
Chains of Command
KSh 3,950.00
My Dear Franchisees
KSh 2,350.00
International Franchising
KSh 24,850.00
Franchise Your Business
KSh 3,450.00
So You Want to Franchise Your Business
KSh 2,500.00
More by Derek Johnson
Transgenerational Media Industries – Adults, Children, and the Reproduction of Culture
KSh 6,000.00
The Complete Guide to Pitching
KSh 3,950.00
Transgenerational Media Industries – Adults, Children, and the Reproduction of Culture
KSh 15,300.00
Plants of the Western Forest
KSh 4,700.00
Television Goes to the Movies
KSh 7,750.00
Plants of the Western Forest
KSh 4,700.00
Television Goes to the Movies
KSh 30,950.00
