Media Franchising : Creative License and Collaboration in the Culture Industries
Book Details
Format
Paperback / Softback
Book Series
Postmillennial Pop
ISBN-10
081474348X
ISBN-13
9780814743485
Publisher
New York University Press
Imprint
New York University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 22nd, 2013
Print length
277 Pages
Weight
472 grams
Dimensions
15.70 x 22.80 x 1.80 cms
Product Classification:
FranchisesMedia, information & communication industries
Ksh 5,400.00
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The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
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