Media in Europe Today
Book Details
Format
Paperback / Softback
ISBN-10
1841504033
ISBN-13
9781841504032
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 15th, 2011
Print length
272 Pages
Weight
462 grams
Dimensions
22.90 x 15.70 x 1.60 cms
Product Classification:
Media studies
Ksh 5,200.00
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Provides a theoretical and contextual analysis which highlights the major themes and issues affecting European media. This book maps the scope of contemporary media policy and industry activities, assessing the impact of various technologies and radical changes in distribution and consumption on media practices, organisations and strategies.
Media in Europe Today provides a comprehensive overview of European media in its current state of transformation. Through a focus on specific European media sectors, it assesses the impact of new technologies across industries and addresses a wide range of practices, strategies, and challenges facing European media today. The Euromedia Research Group has more than twenty years of experience in the observation of trends affecting media today, and this book marks the strong continuation of that long tradition.
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