Media Management : Leveraging Content for Profitable Growth
Softcover reprint of hardcover 1st ed. 2003
Book Details
Format
Paperback / Softback
ISBN-10
3642078869
ISBN-13
9783642078866
Edition
Softcover reprint of hardcover 1st ed. 2003
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Dec 1st, 2010
Print length
186 Pages
Product Classification:
Management & management techniquesSales & marketingGraphical & digital media applications
Ksh 14,400.00
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As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both.
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Get Media Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages.
