Media Management – A Comparative Analysis of European and American Systems
Book Details
Format
Paperback / Softback
ISBN-10
8323339902
ISBN-13
9788323339908
Publisher
Uniwersytet Jagiellonski, Wydawnictwo
Imprint
Uniwersytet Jagiellonski, Wydawnictwo
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 6th, 2016
Print length
224 Pages
Weight
352 grams
Dimensions
23.20 x 16.00 x 2.00 cms
Product Classification:
Art treatments & subjects
Ksh 6,850.00
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This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.
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