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Media Management in the Age of Lyndon B. Johnson : Selling Guns and Butter - 2021 ed.

By: (Author) Benjamin W. Quail

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Ksh 19,800.00

Format: Paperback / Softback

ISBN-10: 3030849481

ISBN-13: 9783030849481

Edition: 2021 ed.

Publisher: Springer Nature Switzerland AG

Imprint: Springer Nature Switzerland AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 9th, 2022

Print length: 264 Pages

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Further to this, it builds on this foundation to argue that Johnson developed a reactive, passive stance to dealing with the media, one that ultimately contributed to a loss in popularity and status as leader – ablow he never recovered from during his time in office.
This book looks broadly at how the contentious relationships between the media and US President Lyndon B. Johnson affected the national consciousness during the turbulent period of his leadership. Johnson had to deal with a particularly difficult and divisive period in American history and his relationship with the press undoubtedly contributed to an atmosphere of friction within the United States. A more specific purpose of this research monograph is ultimately to shine a light on the trials and tribulations that Johnson faced as a president dealing with new forms of communication in the 1960s. It aims to show the difficulties that he had in adapting a very personal style of leadership - which had served him well in the Senate - in the role he undertook as leader of a nation. Further to this, it builds on this foundation to argue that Johnson developed a reactive, passive stance to dealing with the media, one that ultimately contributed to a loss in popularity and status as leader - a blow he never recovered from during his time in office.


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