Media Management Review
Book Details
Format
Paperback / Softback
ISBN-10
0805817883
ISBN-13
9780805817881
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 1st, 1997
Print length
208 Pages
Weight
380 grams
Ksh 8,200.00
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0 in stock
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Quality
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Focusing on media management issues, this text is designed to appeal to working professionals who deal directly with managing the media. It serves as a resource on current media management theories and practices.
This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.
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