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Media of Mass Communication, The
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Media of Mass Communication, The

Book Details

Format Paperback / Softback
ISBN-10 0133931218
ISBN-13 9780133931211
Publisher Pearson Education (US)
Imprint Pearson
Country of Manufacture US
Country of Publication GB
Publication Date Jun 7th, 2016
Print length 320 Pages
Weight 580 grams
Dimensions 27.60 x 21.00 x 1.00 cms
Product Classification: Communication studies
Ksh 17,400.00
Publisher Out of Stock 0 in stock

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For courses in Introduction to Mass Communication

Help students see the impact of the media upon society and our daily lives
The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.

NOTE:
This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

The Media of Mass Communication, Twelfth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication. This is optional.

Get Media of Mass Communication, The by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education (US) and it has pages.

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