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Media Research Techniques

By: Berger Arthur A (Author)

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Ksh 27,600.00

Format: Hardback or Cased Book

ISBN-13: 9780761915362

Publisher: SAGE Publications Inc

Publication Date: Jun 15th, 1998

Dimension: 22.80 x 15.20 x 42.00 cms

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Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

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