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Media/Society - International Student Edition
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Media/Society - International Student Edition : Technology, Industries, Content, and Users

7 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 1071852507
ISBN-13 9781071852507
Edition 7 Revised edition
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 20th, 2021
Print length 520 Pages
Weight 940 grams
Dimensions 18.90 x 23.30 x 3.50 cms
Product Classification: Communication studiesSociology
Ksh 20,500.00
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Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media. The Seventh Edition retains its basic sociological framwork, but also includes additional discussions of new studies and up-to-date material about a rapidly changing media landscape. This edition significantly expands on discussions of the "new media" world, including digitization, the Internet, and the spread of mobile media devices, and the role of user-generated content, the potential social impact of "new" media on society, and "new" media’s effect on traditional media outlets. The new edition includes updated research, the latest industry data, and current examples from popular media, which will help to illustrate enduring themes in the sociology of media.
Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media. The Seventh Edition retains its basic sociological framwork, but also includes additional discussions of new studies and up-to-date material about a rapidly changing media landscape. This edition significantly expands on discussions of the "new media" world, including digitization, the Internet, and the spread of mobile media devices, and the role of user-generated content, the potential social impact of "new" media on society, and "new" media’s effect on traditional media outlets. The new edition includes updated research, the latest industry data, and current examples from popular media, which will help to illustrate enduring themes in the sociology of media.

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