Media Sociology
by
David Barrat
Book Details
Format
Paperback / Softback
Book Series
Society Now
ISBN-10
041505110X
ISBN-13
9780415051101
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 15th, 1986
Print length
144 Pages
Weight
164 grams
Dimensions
19.90 x 13.50 x 0.80 cms
Product Classification:
Media studiesSociology & anthropology
Ksh 8,650.00
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David Barrat gives a clear account of how and why sociologists have studied the media. He looks at the arguments about the effects of different media on their audiences, and the impact of new technologies such as satellite and cable TV.
The British post-war campaign to ban American horror comics neatly illustrates many of the pitfalls of media research. It is the first case-study used by David Barrat as he reviews this rapidly growing field of sociology. He gives a clear account of how and why sociologists have studied the media, looking in particular at the arguments about the effects of television, video, comics, newspapers, and radio on their audiences.
He explains how media organizations work, how ''news'' is manufactured, and what the political and commercial constraints can be. He discusses the likely impact on new technologies, including satellite and cable television, on the media industry. The final chapter is about methods of studying the media, such as ''uses and gratifications'', content analysis, semiology and structural approaches.
He explains how media organizations work, how ''news'' is manufactured, and what the political and commercial constraints can be. He discusses the likely impact on new technologies, including satellite and cable television, on the media industry. The final chapter is about methods of studying the media, such as ''uses and gratifications'', content analysis, semiology and structural approaches.
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