Media Sociology
by
David Barrat
Book Details
Format
Hardback or Cased Book
Book Series
Society Now
ISBN-10
1138442933
ISBN-13
9781138442931
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2017
Print length
148 Pages
Weight
453 grams
Product Classification:
Social, group or collective psychology
Ksh 35,100.00
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David Barrat gives a clear account of how and why sociologists have studied the media. He looks at the arguments about the effects of different media on their audiences, and the impact of new technologies such as satellite and cable TV.
The British post-war campaign to ban American horror comics neatly illustrates many of the pitfalls of media research. It is the first case-study used by David Barrat as he reviews this rapidly growing field of sociology. He gives a clear account of how and why sociologists have studied the media, looking in particular at the arguments about the effects of television, video, comics, newspapers, and radio on their audiences.He explains how media organizations work, how ''news'' is manufactured, and what the political and commercial constraints can be. He discusses the likely impact on new technologies, including satellite and cable television, on the media industry. The final chapter is about methods of studying the media, such as ''uses and gratifications'', content analysis, semiology and structural approaches.
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