Media Studies: Theories and Approaches
by
Dan Laughey
Book Details
Format
Paperback / Softback
ISBN-10
1842433245
ISBN-13
9781842433249
Publisher
Oldcastle Books Ltd
Imprint
Kamera Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 23rd, 2009
Print length
160 Pages
Weight
158 grams
Dimensions
19.60 x 13.00 x 1.20 cms
Product Classification:
Media studies
Ksh 3,400.00
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You've got TV, internet, phone, radio, movies, music, magazines and newspapers - and that's just the tip of the iceberg. Unless we live on a desert island, there is no escape from media communications of one sort or another. So how do we begin to understand today's all-embracing media culture?...
All the key issues and debates in media studies are covered in a lively and accessible style. Readers will learn about the main features of global media corporations, approaches to the study of media effects, consumer power, celebrity, journalism and new media. From surveillance to simulation, genre to gender, political economy to the postmodern, the reader will be guided through a matrix of intellectual endeavour on all media matters.
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