Mediatization of Physical Activity : Media Saturation and Technologies
Book Details
Format
Hardback or Cased Book
ISBN-10
1498584705
ISBN-13
9781498584708
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 25th, 2019
Print length
226 Pages
Weight
544 grams
Dimensions
23.10 x 15.90 x 2.00 cms
Product Classification:
Media studiesExercise & workout books
Ksh 17,550.00
Manufactured on Demand
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This book demonstrates how media technologies shape amateur sports and how some of these sports are modified. The author uses an innovative measuring approach to analyze how people use media technologies in conjunction with sports and how their relationship with physical activity is affected by the ever-present influence of the media.
This book demonstrates how media technologies shape amateur sports and how some of these sports are modified. The author uses an innovative measuring approach to analyze how people use media technologies in conjunction with sports and how their relationship with physical activity is affected by the ever-present influence of the media. The research used includes a meta-theoretical analysis of the current mediatization theory, as well as quantitative and qualitative empirical research. The author integrates these aspects into the new concept of media saturation, supplementing the current theory and contributing to the wider body of knowledge in the field of media and physical activity. The book analyzes different perspectives in an interdisciplinary examination, ranging from media and sport researchers to scholars in culture studies, sociology, and psychology.
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