Book Details
Format
Paperback / Softback
ISBN-10
3631637306
ISBN-13
9783631637302
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Nov 23rd, 2012
Print length
178 Pages
Weight
242 grams
Dimensions
15.00 x 21.00 x 1.10 cms
Product Classification:
Public speaking guidesCommunication studiesPolitical science & theoryPublic administration
Ksh 6,150.00
Manufactured on Demand
0 in stock
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Public services are increasingly delivered by organizations operating at arms’ length of governments. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become mediatized: have adapted their structures and processes to media pressure.
Public services are increasingly delivered by organizations operating at arms’ length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become mediatized: have adapted their structures and processes to media pressure. The adaptation is profound; some managers use 25% of their time on media and others state that «from day one, how to get it through the media is on your mind». This normative issue of media influence is approached on the basis of extensive international research. At display is a collection of inside stories from the daily encounters between media and public service providers.
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