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Medicine, the Market and the Mass Media : Producing Health in the Twentieth Century

By: (Edited by) Kelly Loughlin , (Edited by) Virginia Berridge

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Ksh 8,350.00

Format: Paperback / Softback

ISBN-10: 0415650054

ISBN-13: 9780415650052

Series: Routledge Studies in the Social History of Medicine

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 1st, 2012

Print length: 320 Pages

Weight: 486 grams

Dimensions (height x width x thickness): 23.20 x 15.40 x 2.10 cms

Product Classification: Media studies

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This collection opens up the post war history of public health to sustained research based, historical scrutiny. It examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.

This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of ''the health of the public'' and the influences which shaped it in the post war years.

Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry. 

This international collection will appeal to public health professionals, students of the history of medicince and of heath policy


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Mind, Body, & Spirit