Medill on Media Engagement
Book Details
Format
Paperback / Softback
ISBN-10
1572739878
ISBN-13
9781572739871
Publisher
Hampton Press
Imprint
Hampton Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 30th, 2011
Print length
260 Pages
Weight
396 grams
Dimensions
22.40 x 22.80 x 1.50 cms
Product Classification:
Media studies
Ksh 4,250.00
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Quality
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Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences can make today's media brands relevant and important.
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