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Mega-events and Urban Image Construction

By: Canada) Broudehoux Montreal Anne-Marie (University of Quebec (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367667948

Publisher: Taylor & Francis Ltd

Publication Date: Sep 30th, 2020

Dimension: 23.40 x 15.60 x 31.70 cms

Category: Events management industries

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The focus of this book is the influence of mega-events in the transformation of image construction practices in their host cities. It uses the idea of urban image construction as a lens through which to examine the spectacles of mega-events, with chapters exploring different themes that compose the imagineering process. The physical and social d

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