Membership Marketing in the Digital Age : A Handbook for Museums and Libraries
Book Details
Format
Hardback or Cased Book
Book Series
American Association for State and Local History
ISBN-10
1442259809
ISBN-13
9781442259805
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 14th, 2015
Print length
452 Pages
Weight
828 grams
Dimensions
16.20 x 23.70 x 3.70 cms
Product Classification:
Library, archive & information managementMuseology & heritage studies
Ksh 18,900.00
Manufactured on Demand
Delivery in 29 days
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Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:·Member acquisition·Membership planning and projections·Membership retention and renewals·Membership servicing, engagement and loyaltyIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:·Member acquisition·Membership planning and projections·Membership retention and renewals·Membership servicing, engagement and loyaltyIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
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