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Memory
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Memory

Book Details

Format Paperback / Softback
ISBN-10 0262545209
ISBN-13 9780262545204
Publisher MIT Press Ltd
Imprint MIT Press
Country of Manufacture US
Country of Publication GB
Publication Date Feb 14th, 2023
Print length 240 Pages
Weight 216 grams
Dimensions 12.70 x 17.80 x 3.70 cms
Product Classification: Cognitive science
Ksh 2,900.00
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A short, accessible primer on human memory, its workings, feats, and flaws, by two leading psychological researchers. Why do we vividly recall a traumatic childhood event but forget where we left our keys five minutes ago? How can a scent take us back fifty years while a colleague’s name eludes us? In this compact introduction, two leading psychological researchers describe memory—how it works and why it sometimes doesn’t; how it can be tricked, trained, or improved; and what changes with time.  In a manner as engaging as it is informative, Fergus Craik and Larry Jacoby explain the strengths and weaknesses of memory. They trace evolving ideas about memory’s function and present a down-to-earth account of modern views. Citing the latest research, they outline the processes for acquiring and retrieving memories and explore the distinction between conscious and unconscious processes. With insights into the workings of the brain, Craik and Jacoby also provide a succinct account of feats and failures of memory, emotion and false memories, and the effects of aging. Their book draws a clear picture, at once broad and concise, of current and classical views of memory, that most essential and often mysterious feature of human life.  
A short, accessible primer on human memory, its workings, feats, and flaws, by two leading psychological researchers.

Why do we vividly recall a traumatic childhood event but forget where we left our keys five minutes ago? How can a scent take us back fifty years while a colleague’s name eludes us? In this compact introduction, two leading psychological researchers describe memory—how it works and why it sometimes doesn’t; how it can be tricked, trained, or improved; and what changes with time.
 
In a manner as engaging as it is informative, Fergus Craik and Larry Jacoby explain the strengths and weaknesses of memory. They trace evolving ideas about memory’s function and present a down-to-earth account of modern views. Citing the latest research, they outline the processes for acquiring and retrieving memories and explore the distinction between conscious and unconscious processes. With insights into the workings of the brain, Craik and Jacoby also provide a succinct account of feats and failures of memory, emotion and false memories, and the effects of aging. Their book draws a clear picture, at once broad and concise, of current and classical views of memory, that most essential and often mysterious feature of human life.  

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