Men and Menswear : Sartorial Consumption in Britain 1880–1939
Book Details
Format
Hardback or Cased Book
Book Series
The History of Retailing and Consumption
ISBN-10
0754603849
ISBN-13
9780754603849
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 28th, 2007
Print length
306 Pages
Weight
566 grams
Product Classification:
Textile industries
Ksh 28,800.00
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By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly'.
Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of ''manliness'', this book considers the relationship between men and activities which were widely considered to be at least potentially ''unmanly'' - selling, as well as buying clothes - thus shedding new light on men''s lives and identities in this period.
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