Men and Menswear : Sartorial Consumption in Britain 1880–1939
Book Details
Format
Paperback / Softback
Book Series
The History of Retailing and Consumption
ISBN-10
1138256412
ISBN-13
9781138256415
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 11th, 2016
Print length
306 Pages
Weight
453 grams
Product Classification:
HistoryArchaeologyMicroeconomics
Ksh 10,800.00
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This book investigates the changing nature of the retailing of menswear and illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially ''unmanly''selling, as well as buying clothesthus shedding new light on men''s lives and identities in this period.
Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of ''manliness'', this book considers the relationship between men and activities which were widely considered to be at least potentially ''unmanly'' - selling, as well as buying clothes - thus shedding new light on men''s lives and identities in this period.
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