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Menu Design in America
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Menu Design in America

Multilingual

Book Details

Format Hardback or Cased Book
ISBN-10 383652662X
ISBN-13 9783836526623
Edition Multilingual
Publisher Taschen GmbH
Imprint Taschen GmbH
Country of Manufacture IT
Country of Publication GB
Publication Date Jul 1st, 2011
Print length 392 Pages
Weight 3,118 grams
Dimensions 32.60 x 26.20 x 4.10 cms
Product Classification: Graphic design
Ksh 10,800.00
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Gastronomy meets graphics, in this irresistible collection of American menus from the mid-19th century to the 1980s. Not only an excellent insight into our evolving eating habits, this lineup of some 800 designs also serves as a history of graphic styles, designed to entice, excite, and titillate our palates over the years.

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.

Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America.

In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history.


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