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Merchants of Innovation
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Merchants of Innovation : The Languages of Traders

Book Details

Format Hardback or Cased Book
ISBN-10 1501511602
ISBN-13 9781501511608
Publisher De Gruyter
Imprint De Gruyter Mouton
Country of Manufacture GB
Country of Publication GB
Publication Date May 8th, 2017
Print length 283 Pages
Weight 581 grams
Product Classification: Linguistics
Ksh 21,700.00
Werezi Extended Catalogue 0 in stock

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This volume suggests a clear cross-linguistic tendency that mercantile writing displays a greater degree of language mixing, code-switching and linguistic innovation, and, by setting such precedents, promote language change.

Traders around the world use particular spoken argots, to guard commercial secrets or to cement their identity as members of a certain group. The written registers of traders, too, in correspondence and other commercial texts show significant differences from the language used in official, legal or private writing. This volume suggests a clear cross-linguistic tendency that mercantile writing displays a greater degree of language mixing, code-switching and linguistic innovations, and, by setting precedents, promote language change.

This interdisciplinary volume aims to place the traders'' languages within a wider sociolinguistic context. Questions addressed include: What differences can be observed between mercantile registers and those of court or legal scribes? Do the traders'' texts show the early emergence of features that take longer to permeate into the ''higher'' varieties of the same language? Do they anticipate language change in the standard register or influence it by setting linguistic precedents? What sets traders'' letters apart from private correspondence and other ''low'' registers? The book will also examine bilingualism, semi-bilingualism, reasons for code-switching and the choice of particular languages over others in commercial correspondence.


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