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Merging Traffic
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Merging Traffic : The Consolidation of the International Automobile Industry

Book Details

Format Paperback / Softback
ISBN-10 0742528294
ISBN-13 9780742528291
Publisher Bloomsbury Publishing Plc
Imprint Rowman & Littlefield Publishers
Country of Manufacture US
Country of Publication GB
Publication Date Aug 4th, 2003
Print length 192 Pages
Weight 295 grams
Dimensions 23.00 x 14.60 x 1.40 cms
Ksh 7,550.00
Re-Printing 0 in stock

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Many reasons are commonly cited when trying to explain the rapid corporate consolidation of the international auto industry. "Merging Traffic" explores the factors and goes on to suggest that, as with the mystique of the automobile itself, other motivations prevail.
During the past few decades the global auto industry has concentrated into a small number of groups led by GM, Ford, Daimler-Chrysler, VW, Toyota, and Renault. The trend is of great political and economic significance because of the large size of the industry, its importance to the economic health of many countries, and its geographic spread around the globe. Many reasons are commonly cited when trying to explain this rapid corporate consolidation—cost savings, new products and markets, price controls, and labor negotiations chief among them. Frequently, however, mergers do not achieve their stated goals. Merging Traffic explores all these factors and goes on to suggest that, as with the mystique of the automobile itself, other motivations may prevail.

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