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Meta-Luxury
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Meta-Luxury : Brands and the Culture of Excellence

Book Details

Format Hardback or Cased Book
ISBN-10 0230293573
ISBN-13 9780230293571
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 26th, 2012
Print length 224 Pages
Weight 474 grams
Dimensions 24.70 x 16.50 x 1.90 cms
Product Classification: Sales & marketingSales and marketing
Ksh 9,900.00
Publisher Out of Stock 0 in stock

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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

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