Metaphor and Gender in Business Media Discourse : A Critical Cognitive Study
by
V. Koller
Book Details
Format
Hardback or Cased Book
ISBN-10
1403932913
ISBN-13
9781403932914
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 25th, 2004
Print length
244 Pages
Weight
431 grams
Product Classification:
Semantics, discourse analysis, etcSemantics, discourse analysis, stylistics
Ksh 16,200.00
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This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
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