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Metaphor and Persuasion in Strategic Communication

By: Federica Ferrari (Author)

Manufacture on Demand

Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367584245

Publisher: Taylor & Francis Ltd

Publication Date: Jun 30th, 2020

Weight: 416 grams

Dimension: 15.20 x 22.60 x 2.50 cms

Category: Discourse analysis

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This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

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