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Metaphor and Persuasion in Strategic Communication

By: Federica Ferrari (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138732414

Publisher: Taylor & Francis Ltd

Publication Date: Oct 19th, 2018

Weight: 540 grams

Dimension: 16.00 x 23.60 x 1.70 cms

Category: Discourse analysis

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This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

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