Metaphor and Writing : Figurative Thought in the Discourse of Written Communication
Book Details
Format
Paperback / Softback
ISBN-10
110767123X
ISBN-13
9781107671232
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 17th, 2014
Print length
226 Pages
Weight
27 grams
Dimensions
21.60 x 14.00 x 1.20 cms
Ksh 7,900.00
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This volume explains how metaphors, metonymies, and other figures interact cognitively and rhetorically to tell us what writing is and what it should do. Original and informative, it gives scholars a fresh understanding of concepts such as 'voice', 'self', 'clarity', 'power', and the most basic figure of all: 'the writer'.
This volume explains how metaphors, metonymies, and other figures of thought interact cognitively and rhetorically to tell us what writing is and what it should do. Drawing on interviews with writing professionals and published commentary about writing, it argues that our everyday metaphors and metonymies for writing are part of a figurative rhetoric of writing - a pattern of discourse and thought that includes ways we categorize writers and writing; stories we tell about people who write; conceptual metaphors and metonymies used both to describe and to guide writing; and familiar, yet surprisingly adaptable, conceptual blends used routinely for imagining writing situations. The book will give scholars a fresh understanding of concepts such as 'voice', 'self', 'clarity', 'power', and the most basic figure of all: 'the writer'.
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