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Methods and Tools for Creative Competitive Intelligence

By: Stephane Goria (Author)

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Ksh 32,100.00

Format: Hardback or Cased Book

ISBN-13: 9781786301635

Publisher: ISTE Ltd and John Wiley & Sons Inc

Publication Date: May 23rd, 2017

Weight: 522 grams

Dimension: 23.90 x 16.30 x 2.00 cms

Category: SOCIETY & CULTURE: GENERAL

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"Creative competitive intelligence" is an information-seeking and monitoring activity of an information environment for the purpose of creativity and innovation. It involves the process leading up to the development of an informational supply adapted to the inspiration of creative or innovative personnel.

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