MetricsMan : It Doesn't Count Unless You Can Count It
Book Details
Format
Paperback / Softback
ISBN-10
163157521X
ISBN-13
9781631575211
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 30th, 2016
Print length
207 Pages
Weight
338 grams
Dimensions
15.50 x 23.00 x 1.40 cms
Product Classification:
Public relations
Ksh 3,500.00
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Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
Get MetricsMan by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Business Expert Press and it has pages.
