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Mexican Multinationals

By: Boston) Cuervo-Cazurra Alvaro (Northeastern University (Author) , Miguel A. Montoya (Author)

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Ksh 6,500.00

Format: Paperback or Softback

ISBN-13: 9781108456104

Publisher: Cambridge University Press

Publication Date: Mar 24th, 2022

Weight: 1092 grams

Dimension: 15.30 x 22.80 x 4.40 cms

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A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.

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