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Michael Porter

By: John Wood (Author) , Mike Wood (Author)

Out of stock

Ksh 195,750.00

Format: Mixed Media Product

ISBN-13: 9780415325844

Publisher: Taylor & Francis Ltd

Publication Date: Sep 29th, 2009

Dimension: 23.40 x 15.60 x 333.30 cms

Category: Art & design styles: from c 1960

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Michael Porter (b. 1947) has been described by The Economist as 'the doyen of living management gurus'. Boldly introducing the language and concepts of economics into management theory, his work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive strategy.

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