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Microtrends
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Microtrends : Surprising Tales of the way We Live Today

Book Details

Format Paperback / Softback
ISBN-10 0141035382
ISBN-13 9780141035383
Publisher Penguin Books Ltd
Imprint Penguin Books Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 5th, 2008
Print length 448 Pages
Weight 330 grams
Dimensions 19.60 x 12.90 x 3.30 cms
Product Classification: Cultural studies
Ksh 3,050.00
Manufactured on Demand 0 in stock

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A story of the small groups that are causing big changes in our lives in contemporary times. It is about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems.

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques?

Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number – but so are Extreme Commuters; where teenagers are becoming millionaire businessmen – even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men – whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It’s about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems…


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