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Mid-Century Ads. 40th Ed.

By: Steven Heller (Author) , Jim Heimann (Author)

113 in stock

Ksh 4,500.00

Format: Hardback or Cased Book

ISBN-13: 9783836591478

Publisher: Taschen GmbH

Publication Date: Jan 15th, 2024

Dimension: 21.70 x 15.60 x 111.00 cms

Category: History of art & design styles: from c 1900 -

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Sit back with this anthology of ads and zoom back in time to the height of American postwar consumerism, when real life Don Drapers labored day and night to sell everything from girdles to guns. This panorama of midcentury marketing paints a fascinating portrait of the 1950s and '60s, high in color, crisp fonts, and sexy, carefree capitalism.

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