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Minority Churches as Media Settlers : Negotiating Deep Mediatization

By: (Author) Dorota Hall , (Author) Kerstin Radde-Antweiler , (Author) Marta Kolodziejska

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Ksh 24,300.00

Format: Hardback or Cased Book

ISBN-10: 1032322284

ISBN-13: 9781032322285

Series: Routledge Research in Religion, Media and Culture

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 7th, 2023

Print length: 226 Pages

Weight: 453 grams

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This book aims to answer questions around how minority Christian Churches in the UK and Poland – the Seventh-day Adventist Church and the Orthodox Churches – use their own media to position themselves in their social, religious, and political environments.

How do minority Christian churches adapt to and negotiate with the changes brought about by deep mediatization? How do they use their media to present themselves to their followers and the general public? This book aims to answer these questions by investigating how minority organizations of two different Christian traditions in the UK and Poland – the Seventh-day Adventist Church and the Orthodox Churches – use their own media to position themselves in their social, religious, and political environments.

Based on the analyses of media practices, media content, and interview material, the study develops the new concept of media settlers, which pertains to religious organizations that use their media to fulfill their own aims: expand, assert their authority, and maintain their communities. They do so through five key media practices, which can be defined as strategies: acknowledgment, authorization, omission, replication of content, and mass-mediatization of digital media.

This book is of particular interest to scholars of religion and mediatization, mainly sociologists, graduate students, and qualitative researchers working with discourse analysis. It is an insightful read for anyone interested in the Seventh-day Adventist and Orthodox Churches nowadays.


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