Mission-Based Marketing : Positioning Your Not-for-Profit in an Increasingly Competitive World
Book Details
Format
Hardback or Cased Book
ISBN-10
047060218X
ISBN-13
9780470602188
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 22nd, 2010
Print length
256 Pages
Weight
442 grams
Dimensions
23.40 x 16.00 x 2.20 cms
Product Classification:
Sales & marketingNon-profitmaking organizations
Ksh 7,650.00
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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world.
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