Mixed Messages : Youth Magazine Discourse and Sociocultural Shifts in «Salut les copains» (1962–1976)
New
Book Details
Format
Paperback / Softback
ISBN-10
3039119052
ISBN-13
9783039119059
Edition
New
Publisher
Verlag Peter Lang
Imprint
Verlag Peter Lang
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Oct 27th, 2010
Print length
193 Pages
Weight
302 grams
Dimensions
15.30 x 22.60 x 1.50 cms
Product Classification:
Language: reference & generalRegional studiesCommunication studiesMedia studies
Ksh 8,750.00
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Focuses on Salut les copains (Hi Buddies/Mates) (1962-76), which achieved a circulation of a million copies within its first year, at its peak sold around twice as many magazines as its nearest competitors, and has become synonymous with the development of youth culture in 1960s France.
While popular music and the mass media in France are firmly established areas of enquiry, there have been relatively few academic studies of the youth and popular music press. This book focuses on Salut les copains (Hi Buddies/Mates) (1962-76), which achieved a circulation of a million copies within its first year, at its peak sold around twice as many magazines as its nearest competitors, and has now become synonymous with the development of youth culture in 1960s France. In the few existing accounts of Salut les copains cultural commentators have tended to view the magazine as a neutral, apolitical vehicle for French yé-yé pop stars. However, this full-length study reveals how written texts in Salut les copains (editorial, letters and advertising) both supported and challenged dominant ideologies concerning culture, the nation, youth and gender during the turbulent 1960s and 1970s.
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