Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch
Book Details
Format
Hardback or Cased Book
ISBN-10
0470017473
ISBN-13
9780470017470
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 18th, 2005
Print length
352 Pages
Weight
762 grams
Dimensions
25.20 x 17.80 x 2.50 cms
Product Classification:
Sales & marketing
Ksh 10,800.00
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Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.
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