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Mobile Persuasion Design
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Mobile Persuasion Design : Changing Behaviour by Combining Persuasion Design with Information Design

Softcover reprint of the original 1st ed. 2015

Book Details

Format Paperback / Softback
ISBN-10 1447169875
ISBN-13 9781447169871
Edition Softcover reprint of the original 1st ed. 2015
Publisher Springer London Ltd
Imprint Springer London Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 21st, 2018
Print length 659 Pages
Weight 1,128 grams
Dimensions 23.50 x 15.70 x 3.50 cms
Ksh 12,600.00
Publisher Out of Stock 0 in stock

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Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour.
Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.

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