Mobile Persuasion Design : Changing Behaviour by Combining Persuasion Design with Information Design
Softcover reprint of the original 1st ed. 2015
by
Aaron Marcus
Book Details
Format
Paperback / softback
Book Series
Human–Computer Interaction Series
ISBN-10
1447169875
ISBN-13
9781447169871
Edition
Softcover reprint of the original 1st ed. 2015
Publisher
Springer London Ltd
Imprint
Springer London Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 21st, 2018
Print length
659 Pages
Weight
1,128 grams
Dimensions
23.50 x 15.70 x 3.50 cms
Product Classification:
Social research & statisticsSocial research and statisticsAdult education, continuous learningEconomicsPublic health & preventive medicinePublic health and preventive medicineSustainabilityDigital and Information technology: general topicsInformation technology: general issues
KSh 12,600.00
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Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour.
Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
Get Mobile Persuasion Design by Aaron Marcus at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer London Ltd and it has 659 pages.
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