Mobilizing Invisible Assets
Book Details
Format
Paperback / Softback
ISBN-10
067457771X
ISBN-13
9780674577718
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 1st, 1991
Print length
200 Pages
Weight
278 grams
Dimensions
15.90 x 23.30 x 1.20 cms
Product Classification:
Business strategyManagement & management techniques
Ksh 6,300.00
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Suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - such as technical know-how and visibility of a brand name - as well as its tangible assets, such as people, goods and money. Itami emphasizes the ways strategy must fit the firm's environment.
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