Models for Innovation Diffusion
Book Details
Format
Paperback / Softback
Book Series
Quantitative Applications in the Social Sciences
ISBN-10
0803921365
ISBN-13
9780803921368
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 30th, 1985
Print length
88 Pages
Weight
144 grams
Dimensions
21.60 x 14.20 x 0.60 cms
Product Classification:
Social groups
Ksh 6,650.00
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Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
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