Modern Competitive Strategy
Book Details
Format
Paperback / Softback
ISBN-10
1259181200
ISBN-13
9781259181207
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 16th, 2015
Print length
416 Pages
Weight
618 grams
Dimensions
23.40 x 18.70 x 1.80 cms
Product Classification:
Business strategy
Ksh 27,550.00
Manufactured on Demand
0 in stock
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Quality
Fast
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
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