Modern Competitive Strategy

Name: Modern Competitive Strategy
Brand: McGraw-Hill Education
SKU: 9781259181207
Price: 27550 KES
Availability: OutOfStock
ISBN: 9781259181207

by Gordon Walker , Tammy Madsen

Book Details

Format Paperback / softback

ISBN-10 1259181200

ISBN-13 9781259181207

Publisher McGraw-Hill Education

Imprint McGraw-Hill Education

Country of Manufacture US

Country of Publication GB

Publication Date Feb 16th, 2015

Print length 416 Pages

Weight 618 grams

Dimensions 23.40 x 18.70 x 1.80 cms

Product Classification: Business strategy

KSh 27,550.00

Currently unavailable 0 in stock

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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

Get Modern Competitive Strategy by Gordon Walker, Tammy Madsen at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by McGraw-Hill Education and it has 416 pages.