Modernizing Main Street : Architecture and Consumer Culture in the New Deal
Book Details
Format
Hardback
Book Series
Center Books on American Places
ISBN-10
0226218007
ISBN-13
9780226218007
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 2008
Print length
318 Pages
Weight
567 grams
Dimensions
2.40 x 1.60 x 0.30 cms
Product Classification:
Public buildings: civic, commercial, industrial, etc
KSh 7,450.00
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An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America. This work uncovers the cultural history of the modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners.
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