Monetising the Dividual Self : The Emergence of the Lifestyle Blog and Influencers in Malaysia
Book Details
Format
Paperback / Softback
Book Series
Anthropology of Media
ISBN-10
1807581039
ISBN-13
9781807581039
Publisher
Berghahn Books
Imprint
Berghahn Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 2026
Print length
236 Pages
Product Classification:
Media studiesMedia studiesAnthropology
Ksh 5,050.00
Not Yet Published
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Combining theoretical discussions with shorter case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers. It tracks the transformation of personal blogs, which attracted readers with spontaneous, authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles.
Combining theoretical and empirical discussions with shorter “thick description” case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media “microcelebrities” and “influencers.” It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the “dividual self.”
Get Monetising the Dividual Self by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Berghahn Books and it has pages.
