Monetizing Innovation : How Smart Companies Design the Product Around the Price
Book Details
Format
Hardback or Cased Book
ISBN-10
1119240867
ISBN-13
9781119240860
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 3rd, 2016
Print length
256 Pages
Weight
514 grams
Dimensions
16.30 x 23.60 x 2.20 cms
Product Classification:
Sales & marketing
Ksh 4,300.00
Werezi Extended Catalogue
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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.
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