Monitoring the News : The Brilliant Launch and Sudden Collapse of the Monitor Channel

Name: Monitoring the News
Brand: Taylor & Francis Ltd
SKU: 9780765603166
Price: 7800 KES
Availability: OutOfStock
ISBN: 9780765603166

by Susan Bridge

Book Details

Format Paperback / softback

ISBN-10 0765603160

ISBN-13 9780765603166

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 31st, 1999

Print length 264 Pages

Weight 453 grams

Product Classification: History of the Americas Postwar 20th century history, from c 1945 to c 2000 Film, TV and Radio industries Radio & television industry Press & journalism News media and journalism History History of the Americas

KSh 7,800.00

Currently unavailable 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.

In her colorful insider''s account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor''s story as a focus, Susan Bridge raises fundamental questions about how and whether the public''s interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

Get Monitoring the News by Susan Bridge at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 264 pages.