Monopoly Television : Mtv's Quest To Control The Music
by
Jack Banks
Book Details
Format
Hardback or Cased Book
ISBN-10
0367316919
ISBN-13
9780367316914
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 27th, 2019
Print length
304 Pages
Weight
453 grams
Product Classification:
Sociology
Ksh 27,900.00
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0 in stock
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Quality
Fast
This book examines the historical development of music video as a commodity and the established structure for the production, distribution, and exhibition of music video with special emphasis on the premiere music channel, Music Television (MTV).
In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and
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