Monopoly Television : Mtv's Quest To Control The Music

Name: Monopoly Television
Brand: Taylor & Francis Ltd
SKU: 9780367316914
Price: 30950 KES
Availability: OutOfStock
ISBN: 9780367316914

by Jack Banks

Book Details

Format Hardback

ISBN-10 0367316919

ISBN-13 9780367316914

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 27th, 2019

Print length 304 Pages

Weight 453 grams

Product Classification: Sociology

KSh 30,950.00

Currently unavailable 0 in stock

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This book examines the historical development of music video as a commodity and the established structure for the production, distribution, and exhibition of music video with special emphasis on the premiere music channel, Music Television (MTV).

In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and

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