More Advertising Worldwide
Softcover reprint of the original 1st ed. 2002
Book Details
Format
Paperback / Softback
ISBN-10
3642534708
ISBN-13
9783642534706
Edition
Softcover reprint of the original 1st ed. 2002
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Aug 1st, 2012
Print length
346 Pages
Product Classification:
Management & management techniquesSales & marketing
Ksh 8,100.00
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Secure
Quality
Fast
With contributions by numerous experts
This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)
Get More Advertising Worldwide by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages.
