Motherhoods, Markets and Consumption : The Making of Mothers in Contemporary Western Cultures
Book Details
Format
Paperback / Softback
Book Series
Routledge Interpretive Marketing Research
ISBN-10
1138206105
ISBN-13
9781138206106
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 4th, 2016
Print length
280 Pages
Weight
424 grams
Dimensions
15.80 x 25.20 x 2.00 cms
Ksh 10,450.00
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This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.
This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.
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